Anthropologist Michael Pollan studies how humans interact with the natural world, and in particular food. Noting the “Cornification of America” Pollan’s books also include The Botany of Desire, The Omnivore’s Dilemma and his latest, In Defense of Food: An Eaters Manifesto. In light of what he calls the processed food industry’s co-option of sustainability and its vast spending on marketing, Pollan advises
“My new suggestion: don’t eat any foods you see advertised. 94% of ad budgets for food go to processed food. The broccoli growers don’t have money for ad budgets. So the real food is not being advertised.”
So tune out the ads and health claims on labels. The healthy food is sitting there very quietly in the produce section! Watch Pollan talking to Democracy Now! below and tune in to the PBS special The Botany of Desire, airing this month.