My fellow web worker says she “was talking about why we had to make some changes based on Google’s best practices, bla bla bla and my teenage daughter suddenly asked “Why do you have to do everything Google says”?
Using a search engine is the most popular online activity, according to surveys by Pew Internet and most of internet users go to Google first. In fact, 83% of Internet users choose Google as their search engine of choice. The BBC tells us that Google handles more than 100 billion searches per month and sorts through 60 trillion web addresses to find your answers in less than half a second.
Because Google controls their search algorithms, and most people prefer Google Search over everything else, I guess we will always be at mercy of @MattCutts and his coworkers on Google’s Search Quality Team. They might not reign forever but for right now they are king of the hill.