Worldwide Wednesday: Millennials Love Radio’s Authenticity
Yesterday New York’s Advertising Week explained “Why Millennials and Gen Z Are Listening More,” the Millennial demographic was called out and characterized as lapping up all things audio.
“Millennials are probably the most misunderstood generation by marketers. So often we get it wrong,” said moderator Gayle Troberman, executive VP & CMO at iHeartMedia.